Oh Domino: A Home Decor Classic Returns

by Amy on May 4, 2021

Those of us who are addicted to Pinterest probably owe at least a tiny debt of gratitude (or blame) to Debbie Needleman, media maven extraordinaire and founding editor-in-chief of the now-defunct home decor magazine domino.

In response to the uber-high-end interior design magazines of the early 2000s, which included largely inaccessible (re: incredibly expensive) furniture and home accents to the sort of clientele who could ably hire interior designers to do their bidding for them, domino blessedly shed the sheen of six-figure personal incomes and provided a high/low mix of ideas and inspiration for the “middle-middle class” woman with an eye for design.

In short, it took high-end concepts and provided an avenue through which to make them real in a typical suburban home.

Per its publisher, Conde Nast, flailing ad revenues were to blame for the short shelf life of the magazine. domino enjoyed a four-year run from its debut in 2005 through its closure in 2009, much to the chagrin of its followers, many of whom are likely the very folks who then took to the web and launched their own personal design blogs — the ones we’ve now grown so accustomed to checking out on a regular basis.

Gone, too, was  ”My Deco File,” the online application domino launched to give readers a way to collect and catalog inspiration points, i.e., photos of gorgeous interiors and clever DIY ideas.  (Sound familiar?)

This spring, much to our delight, domino came back — sort of — with a publication appropriately called Quick Fixes, since that’s exactly what it gave the magazine’s forlorn followers who set the web ablaze in March and April with their enthusiasm for the taste-making publication’s resurgence.

It’s now available on newsstands nationwide.


Photo credits: Project Soiree (main image) and Conde Nast Publications.

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  • http://busykidshappymom.org Kristen @ Busy Kids = Happy Mom

    I love a good decorating magazine! If they mix some yard sale finds with DIY projects - I’m all set!

  • http://www.twobearsfarm.com Lisa @ Two Bears Farm

    I never read that magazine!

  • http://www.jdaniel4smom.com JDaniel4′s Mom

    Maybe I can find ideas on curtains for my bathroom in it.

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